EU consumer law
Directive 2005/29/EC concerning unfair business-to-consumer commercial practices (Unfair Commercial Practices Directive), and related EU consumer acquis
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In Plain Language
Bans misleading and aggressive commercial practices towards consumers. It applies to AI-driven practices such as manipulative interface design, fake reviews or chatbots that mislead buyers. Use cases may also cite other EU consumer directives under this heading.
Key Dates
- Entry into force
- Applies
Verify Dates and status last checked 29 October 2026. Amended several times (e.g. by Directive (EU) 2019/2161); applies through national laws.
Key Articles for AI
| Art. 5 | General ban on unfair commercial practices. |
|---|---|
| Arts. 6–7 | Misleading actions and omissions. |
| Arts. 8–9 | Aggressive practices. |
| Annex I | Practices always considered unfair. |
Use Cases Citing This Law
Related Sources
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